Like it or not, it's a PR world. The proof of this is that some of the best software products ever created never see the light of day, while less significant products flourish and dominate. The difference: marketing.

At Fortis, we evolved to help our clients well beyond the software development cycle. This is because the very first aspects of conceiving a new product (or version) - all the way through the development stages, packaging it and getting it sold viably and into the hands of users - is also a marketing activity. This can include technical homework, market research, public relations, advertising, promotions and more. The key, however, is realizing that the marketing process begins at the conception of the product - and continues on from there.

We realize that sometimes, time and budgets constraints may not permit such activities. But when possible, using our proven marketing techniques can create a tremendously unfair business advantage in discovering which publics will buy; as well as their needs, wants and expectations.

Such tools can also be used even before development begins. For example, imagine knowing what features and benefits were really going to make a version 1.0 product a killer application even before the product was in the hands of the developers. Imagine knowing ahead of time, without guesswork, what would make the next version release outsell previous versions. Or, if looking at the flip side, imagine knowing before development started that what was planned for development would end up not selling well, and why. With such a weapon, you can actually see into the future and help prevent putting money in a direction that would not produce a return on your investment.

Only Fortis has the experience and proprietary tools to provide world-class software development - and strategic marketing services.

Upon request, Fortis will provide you with a team of seasoned marketing consultants. This may range from simply filling in holes on issues that need to be addressed, to developing full marketing and PR strategies and product release campaigns, packaging, websites and more.

At Fortis, you have the advantage of access to powerful marketing options and proven tools that can act as an insurance policy on the success of your products.

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